How is the budget split across channels?

Our starting recommendation: Search (routes) 55%, PMax 20%, Remarketing 15%, Brand 10%. Shares are rebalanced after the first 30 days.

Is using DIJI.TECH infrastructure mandatory?

No. travelads.pro works whichever booking platform you use; measurement setup is planned around your site's infrastructure. On sites built on DIJI.TECH, measurement comes ready.

How do you report results?

A live dashboard, a PDF report by the 5th business day of the month and a monthly review meeting.

Industry · Transport

Flight tickets: Google Ads, Instagram and SEO that drive bookings

Ticket commissions are low. A campaign optimized for ticket value brings revenue but not necessarily profit.

Get a Free Audit See the channel mix

Optimization metricMargin-based ROAS

Buying behaviourPrice-driven, fast, route-based search

Core channelsGoogle Search (routes), PMax, Meta remarketing

Optimization metricMargin-based ROAS

Channel mix

Recommended Google Ads budget split

These shares are a starting point; they are rebalanced on the data from the first 30 days.

Rule

Airline names in ad copy are subject to trademark complaints; ads never give the impression of an "official site".

55%Search (routes)

Search (routes)55%

PMax20%

Remarketing15%

Brand10%

Sample campaign structure

Campaigns split by intent

Brand, route/destination and generic traffic live in separate campaigns — each with its own target ROAS or CPA.

Sample search terms

istanbul antalya flightsist ayt ticketscheap flights

Account: [Brand] — TR4 campaigns

01Search · BrandImpression share 90%+, low CPC10%

02Search (routes)Target: Margin-based ROAS55%

03PMaxDriven by feed / product data20%

04RemarketingSearchers who did not book, by route/date15%

Instagram & Meta

Our approach on Meta

Core approach

Catalog remarketing (routes), price-led campaign announcements

Conversion

Purchase (with margin value)

KPIs we track

What we measure

BusinessMargin-based ROASNumber of bookingsGross sales (GMV)Margin / gross profit

Ad efficiencyROAS / POASCPA / CPLImpression shareCTR

Site / funnelSearch → booking rateBasket abandonmentPayment success rateMobile conversion rate

Measurement setup

Whatever platform you run on, measurement is in place within two weeks.

01Standard event plansearch, view_item, begin_checkout, purchase and refund events are installed on your site with route, date and pax parameters.

02Automatic catalogsMeta and Google feeds are generated from your product data: from-price, image, deep link.

03Deep-link landing pagesSearchers land on a pre-filled results page or the matching route page.

Start from your platform

Whether or not you run on DIJI.TECH, the same measurement standard.

DIJI.TECH

I use DIJI.TECH

Measurement is already in place — we can go live with product-based campaigns in week one.

For DIJI.TECH customers GA4 · GTM · CAPI

I use another platform

We set up GA4, server-side GTM and the Meta Conversions API around your site's technical structure.

For every agency

FAQ

Questions about Flight tickets

For Flight tickets, the primary metric is Margin-based ROAS. Targets are finalized on the data from the first 30 days.

Related industries

All industries

Bus ticketsCPA→Car rentalCPA, rental days→TransfersCPA→Train ticketsCPA→FerriesCPA→

Free audit

Free Ads & SEO Audit

Fill in the form and within 3 business days we will score your ad account, your search visibility and your AI visibility.

01Google Ads account audit

02SEO / GEO visibility score

03Competitor ad analysis

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