How is the budget split across channels?

Our starting recommendation: Search 45%, Demand Gen / YouTube 30%, PMax 25%. Shares are rebalanced after the first 30 days.

Is using DIJI.TECH infrastructure mandatory?

No. travelads.pro works whichever booking platform you use; measurement setup is planned around your site's infrastructure. On sites built on DIJI.TECH, measurement comes ready.

How do you report results?

A live dashboard, a PDF report by the 5th business day of the month and a monthly review meeting.

Industry · Stays & Experiences

Tours: Google Ads, Instagram and SEO that drive bookings

The decision takes time; the steps from inspiration to lead and from lead to sale must be measured separately.

Get a Free Audit See the channel mix

Optimization metricLead → sale rate

Buying behaviourInspiration-driven, long decision cycle

Core channelsMeta (Reels), YouTube, Search

Optimization metricLead → sale rate

Channel mix

Recommended Google Ads budget split

These shares are a starting point; they are rebalanced on the data from the first 30 days.

Rule

Visual-led, lead + WhatsApp conversions.

45%Search

Search45%

Demand Gen / YouTube30%

PMax25%

Sample campaign structure

Campaigns split by intent

Brand, route/destination and generic traffic live in separate campaigns — each with its own target ROAS or CPA.

Sample search terms

cappadocia tourlast minute tourbalkan tour

Account: [Brand] — TR4 campaigns

01Search · BrandImpression share 90%+, low CPC—

02SearchTarget: Lead → sale rate45%

03Demand Gen / YouTubeInspiration + remarketing, video30%

04PMaxDriven by feed / product data25%

Instagram & Meta

Our approach on Meta

Core approach

Reels + Carousel, day-by-day itinerary storytelling

Conversion

Lead form / WhatsApp / Purchase

KPIs we track

What we measure

BusinessLead → sale rateNumber of bookingsGross sales (GMV)Margin / gross profit

Ad efficiencyROAS / POASCPA / CPLImpression shareCTR

Site / funnelSearch → booking rateBasket abandonmentPayment success rateMobile conversion rate

Measurement setup

Whatever platform you run on, measurement is in place within two weeks.

01Standard event plansearch, view_item, begin_checkout, purchase and refund events are installed on your site with route, date and pax parameters.

02Automatic catalogsMeta and Google feeds are generated from your product data: from-price, image, deep link.

03Deep-link landing pagesSearchers land on a pre-filled results page or the matching route page.

Start from your platform

Whether or not you run on DIJI.TECH, the same measurement standard.

DIJI.TECH

I use DIJI.TECH

Measurement is already in place — we can go live with product-based campaigns in week one.

For DIJI.TECH customers GA4 · GTM · CAPI

I use another platform

We set up GA4, server-side GTM and the Meta Conversions API around your site's technical structure.

For every agency

FAQ

Questions about Tours

For Tours, the primary metric is Lead → sale rate. Targets are finalized on the data from the first 30 days.

Related industries

All industries

HotelsROAS, room nights→Villa rentalsWhatsApp leads, ROAS→Event ticketsROAS→Boat rentalsWhatsApp leads→

Free audit

Free Ads & SEO Audit

Fill in the form and within 3 business days we will score your ad account, your search visibility and your AI visibility.

01Google Ads account audit

02SEO / GEO visibility score

03Competitor ad analysis

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