Instagram & Meta Ads
Someone searched Istanbul → Antalya for 15 July and didn't book? We show them an ad with that route's current price.
What we do
Reels, dynamic travel catalog ads and click-to-WhatsApp campaigns.
Pixel + Conversions API
Search, ViewContent, InitiateCheckout, AddPaymentInfo, Purchase events.
Travel catalogs
Hotel, flight and destination catalogs; feeds generated automatically from your product data.
Event parameters
Origin/destination, dates, number of adults/children, hotel ID, value, currency.
Full funnel
Discovery, consideration, conversion and loyalty layers.
Creative matrix
Price, inspiration, trust, urgency, social proof and how-it-works angles tested every month.
Audiences
Searchers who didn't book, cart abandoners, video viewers, lookalike audiences.
WhatsApp flows
For villas, boats and tours: WhatsApp conversation → sale in the CRM.
Diaspora campaigns
Separate campaigns for Germany, the Netherlands and the United Kingdom.
Funnel structure
Creative matrix
The first 90 days
Every phase ends with a written output and a sign-off step.
Setup
Account audit, measurement setup, conversion values, audiences, negative lists, campaign structure, ad copy and landing page matching.
Output: Setup report + sign-offLearning
Launching campaigns, daily search term cleanup, budget balancing.
Output: First-week and first-month reportOptimization
Bid strategy transition, ad copy tests, route/destination expansion, asset group tests.
Output: Performance report, test resultsScaling
Shifting budget to winning campaigns, new markets and languages, Demand Gen/YouTube expansion, season plan.
Output: Q2 plan + budget proposalWhat's in each plan?
Whatever your booking platform
On DIJI.TECH sites measurement comes ready; on any other platform we set up GA4, GTM and the Meta Conversions API.
Questions about Instagram & Meta Ads
A catalog ad shown automatically to someone who searched on your site, with the current price of the route or hotel they looked at.
9:16 Reels and Stories first, 4:5 feed second, 1:1 catalog. A hook in the first 2 seconds and captions for sound-off viewing.
For campaigns that have exited the learning phase, budget is increased in 20% steps.
Yes; set up mainly with lead forms while respecting Meta's health category restrictions.
Other services
SEO
Technical SEO, programmatic route and destination pages, schema and backlinks.
Explore the serviceGEO
Become the recommended brand in ChatGPT, Gemini, Perplexity and Google AI Overviews.
Explore the serviceContent Production
Blog posts, guides, destination copy, Reels and ad creative.
Explore the serviceGoogle Ads
Search, Performance Max, Demand Gen, YouTube and remarketing.
Explore the serviceReporting & Analytics
GA4, conversion tracking, Looker Studio dashboard and monthly report.
Explore the serviceFree Ads & SEO Audit
Fill in the form and within 3 business days we will score your ad account, your search visibility and your AI visibility.