Service 04 / 06

Google Ads

Campaigns split by intent, bids based on your margin and measurement at the source. We don't scale until sales data flows correctly into the ad platform.

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Metrics we reportDEMO
ROAS6.4x+18%
POAS1.9x+0.3
CPA₺212−9%
Impression share84%+5 pts
Delivered every month
✓Performance table by campaign
✓Top 10 routes/destinations
✓Negative keywords added
✓Test results
Who is this service for?
Flight ticketsHotelsBus ticketsCar rentalToursTransfersVilla rentalsTrain ticketsEvent ticketsBoat rentalsFerriesVisa servicesHealth tourismB2B agenciesCorporate travel
Scope

What we do

Search, Performance Max, Demand Gen, YouTube and remarketing.

01

Measurement setup

GA4 + Google Ads link, server-side GTM, Enhanced Conversions, Consent Mode v2.

02

Splitting by intent

Brand, route/destination, generic and competitor traffic in separate campaigns, each with its own goal.

03

Value-based bidding

For flights, margin rather than ticket price; for hotels and tours, sales value or gross profit (POAS).

04

Keywords and negative lists

Route, destination and date/intent layers; terms such as check-in, baggage and PNR lookup are negatives.

05

Ad copy and assets

RSA, sitelinks, price assets, promotions, images and logo.

06

Performance Max and Travel feeds

Destination/route feed, hotel feed and Hotel Center link.

07

Demand Gen / YouTube

Shorts, Discover, Gmail; inspiration and remarketing.

08

Offline conversions

Call centre and WhatsApp sales, with cancellations and refunds deducted.

Account structure template

Example of an agency selling flights and hotels.

Account: [Brand] — TR
01SearchBrandImpression share 90%+, low CPC
02SearchRoutes – DomesticAd group = route (IST-AYT, SAW-ADB…)
03SearchRoutes – InternationalAd group = route/country
04SearchDestination – HotelsAd group = city/region
05SearchGeneric"cheap flights", "hotel booking"
06SearchCompetitor (test)Low budget, strict CPA control
07PMaxFeed / ProductWith route or hotel feed
08Demand GenInspiration + remarketingYouTube Shorts, Discover, Gmail
09RemarketingSearch abandonersRoute/date-based audience lists
10Hotel AdsTravel FeedsRequires Hotel Center link

Bid strategy roadmap

StageConditionStrategy
Start< 30 conversions / 30 daysMaximize conversions
Learning30–50 conversions / 30 daysTarget CPA
Mature50+ conversions, consistent value dataTarget ROAS
AdvancedIf margin data is being passedTarget ROAS with profit-based value (POAS)
Process

The first 90 days

Every phase ends with a written output and a sign-off step.

Day 0–14

Setup

Account audit, measurement setup, conversion values, audiences, negative lists, campaign structure, ad copy and landing page matching.

Output: Setup report + sign-off
Day 15–30

Learning

Launching campaigns, daily search term cleanup, budget balancing.

Output: First-week and first-month report
Day 31–60

Optimization

Bid strategy transition, ad copy tests, route/destination expansion, asset group tests.

Output: Performance report, test results
Day 61–90

Scaling

Shifting budget to winning campaigns, new markets and languages, Demand Gen/YouTube expansion, season plan.

Output: Q2 plan + budget proposal
Google Ads in our plans

What's in each plan?

Compare all plans
Start
New sites, single product
✓Search + Brand
GrowthRECOMMENDED
Growing agencies
✓Search + PMax + Remarketing
Pro
Multi-product / multi-market brands
✓All + Demand Gen/YouTube + Hotel/Travel

Whatever your booking platform

On DIJI.TECH sites measurement comes ready; on any other platform we set up GA4, GTM and the Meta Conversions API.

DIJI.TECH customers →Every agency →
FAQ

Questions about Google Ads

Below 30 conversions, maximize conversions; as data matures, target CPA, target ROAS and POAS with margin data.

Other services

01

SEO

Technical SEO, programmatic route and destination pages, schema and backlinks.

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02

GEO

Become the recommended brand in ChatGPT, Gemini, Perplexity and Google AI Overviews.

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03

Content Production

Blog posts, guides, destination copy, Reels and ad creative.

Explore the service
05

Instagram & Meta Ads

Reels, dynamic travel catalog ads and click-to-WhatsApp campaigns.

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06

Reporting & Analytics

GA4, conversion tracking, Looker Studio dashboard and monthly report.

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Free audit

Free Ads & SEO Audit

Fill in the form and within 3 business days we will score your ad account, your search visibility and your AI visibility.

01Google Ads account audit
02SEO / GEO visibility score
03Competitor ad analysis
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