Reporting & Analytics
A live dashboard, a PDF report by the 5th business day of the month and a review meeting. Gaps between platform data and sales data are explained, not hidden.
What we do
GA4, conversion tracking, Looker Studio dashboard and monthly report.
Standard event plan
search, view_item, begin_checkout, add_payment_info, purchase, generate_lead, refund.
Looker Studio dashboard
GA4, Google Ads, Meta, Search Console and sales data from your booking system; 24/7 access.
Monthly PDF report
10–14 pages; a one-sentence comment under every chart.
Review meeting
30–45 minutes online within the first 10 days of the month.
Urgent alerts
Same-day notification for spend deviation > 20%, tracking breakage or ad disapproval.
Attribution
GA4 data-driven attribution and platform reports side by side; blended MER once a month.
Event plan: standard for every client
The first 90 days
Every phase ends with a written output and a sign-off step.
Setup
Account audit, measurement setup, conversion values, audiences, negative lists, campaign structure, ad copy and landing page matching.
Output: Setup report + sign-offLearning
Launching campaigns, daily search term cleanup, budget balancing.
Output: First-week and first-month reportOptimization
Bid strategy transition, ad copy tests, route/destination expansion, asset group tests.
Output: Performance report, test resultsScaling
Shifting budget to winning campaigns, new markets and languages, Demand Gen/YouTube expansion, season plan.
Output: Q2 plan + budget proposalWhat's in each plan?
Whatever your booking platform
On DIJI.TECH sites measurement comes ready; on any other platform we set up GA4, GTM and the Meta Conversions API.
Questions about Reporting & Analytics
GA4 data-driven attribution and platform reports are presented side by side; differences are explained in the report. A blended MER view is shared once a month.
If spend deviates by more than 20%, conversion tracking breaks or an ad is disapproved, you are notified the same day.
10–14 pages: executive summary, channel mix, Google Ads, Meta, site funnel, SEO, GEO, content, action plan and budget proposal.
Yes. Negative results are stated clearly and presented together with a plan to fix them.
Other services
SEO
Technical SEO, programmatic route and destination pages, schema and backlinks.
Explore the serviceGEO
Become the recommended brand in ChatGPT, Gemini, Perplexity and Google AI Overviews.
Explore the serviceContent Production
Blog posts, guides, destination copy, Reels and ad creative.
Explore the serviceGoogle Ads
Search, Performance Max, Demand Gen, YouTube and remarketing.
Explore the serviceInstagram & Meta Ads
Reels, dynamic travel catalog ads and click-to-WhatsApp campaigns.
Explore the serviceFree Ads & SEO Audit
Fill in the form and within 3 business days we will score your ad account, your search visibility and your AI visibility.