Industry · Transport

Train tickets: Google Ads, Instagram and SEO that drive bookings

Planned, route-based searches; route structure and price assets are decisive.

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Train tickets
Optimization metricCPA
Buying behaviourRoute-based, planned
Core channelsSearch
Optimization metricCPA
Channel mix

Recommended Google Ads budget split

These shares are a starting point; they are rebalanced on the data from the first 30 days.

Rule

Mobile-first, intraday scheduling.

70%Search (routes)
Search (routes)70%
PMax20%
Brand10%
Sample campaign structure

Campaigns split by intent

Brand, route/destination and generic traffic live in separate campaigns — each with its own target ROAS or CPA.

Sample search terms
ankara konya train tickethigh speed train ticket
Account: [Brand] — TR3 campaigns
01Search · BrandImpression share 90%+, low CPC10%
02Search (routes)Target: CPA70%
03PMaxDriven by feed / product data20%
KPIs we track

What we measure

BusinessCPANumber of bookingsGross sales (GMV)Margin / gross profit
Ad efficiencyROAS / POASCPA / CPLImpression shareCTR
Site / funnelSearch → booking rateBasket abandonmentPayment success rateMobile conversion rate
Measurement setup

Whatever platform you run on, measurement is in place within two weeks.

01Standard event plansearch, view_item, begin_checkout, purchase and refund events are installed on your site with route, date and pax parameters.
02Automatic catalogsMeta and Google feeds are generated from your product data: from-price, image, deep link.
03Deep-link landing pagesSearchers land on a pre-filled results page or the matching route page.
Start from your platform

Whether or not you run on DIJI.TECH, the same measurement standard.

Related DIJI.TECH product · B2C Train Ticket Software DIJI.TECH Train Ticket Software: booking, payment and management infrastructure for selling train tickets. travelads.pro measurement comes pre-installed. View on diji.tech ↗
DIJI.TECH

I use DIJI.TECH

Measurement is already in place — we can go live with product-based campaigns in week one.

For DIJI.TECH customers GA4 · GTM · CAPI

I use another platform

We set up GA4, server-side GTM and the Meta Conversions API around your site's technical structure.

For every agency
FAQ

Questions about Train tickets

For Train tickets, the primary metric is CPA. Targets are finalized on the data from the first 30 days.

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Flight ticketsMargin-based ROAS→Bus ticketsCPA→Car rentalCPA, rental days→TransfersCPA→FerriesCPA→
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